Marketing Lead, Moca Network
Anichess
Marketing & Communications
Hong Kong
Posted on Jul 8, 2025
The Role
We are seeking a passionate and experienced Marketing Lead to drive the marketing strategy and execution for Moca Network. This is a unique opportunity to shape the brand, grow the community, and contribute to the success of a groundbreaking project within the Animoca Brands ecosystem.
Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with Moca Network's goals and target audience
- Lead and mentor a team of marketing professionals across various disciplines, including content creation, social media, community management, and influencer marketing
- Build and maintain a strong brand identity for Moca Network that resonates with the web3 community
- Drive user acquisition and engagement through innovative marketing campaigns and initiatives
- Manage the marketing budget effectively and track key performance indicators (KPIs) to measure success
- Collaborate closely with the ecosystem, product, and engineering teams to ensure alignment and maximize impact
- Stay up-to-date on the latest trends and developments in the web3 space and identify new opportunities for marketing innovation
- Represent Moca Network at industry events and conferences
- Foster a strong and engaged community around Moca Network
- Develop and execute content marketing strategies to educate and inform the community about Moca Network's features and benefits.
Requirements:
- Proven experience in marketing blockchain-based projects or web3 companies
- Deep understanding of web3 culture, trends, and technologies
- Strong leadership and team management skills
- Excellent communication, interpersonal, and presentation skills
- Experience with various marketing channels and tools, including social media, content marketing, email marketing, and paid advertising
- Ability to work independently and as part of a team in a fast-paced environment
- Passion for blockchain technology and the open metaverse.