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Animoca Brands
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Marketing Lead, Moca Network

Anichess

Anichess

Marketing & Communications
Hong Kong
Posted on Jul 8, 2025
The Role
We are seeking a passionate and experienced Marketing Lead to drive the marketing strategy and execution for Moca Network. This is a unique opportunity to shape the brand, grow the community, and contribute to the success of a groundbreaking project within the Animoca Brands ecosystem.

Responsibilities:

  • Develop and execute a comprehensive marketing strategy aligned with Moca Network's goals and target audience
  • Lead and mentor a team of marketing professionals across various disciplines, including content creation, social media, community management, and influencer marketing
  • Build and maintain a strong brand identity for Moca Network that resonates with the web3 community
  • Drive user acquisition and engagement through innovative marketing campaigns and initiatives
  • Manage the marketing budget effectively and track key performance indicators (KPIs) to measure success
  • Collaborate closely with the ecosystem, product, and engineering teams to ensure alignment and maximize impact
  • Stay up-to-date on the latest trends and developments in the web3 space and identify new opportunities for marketing innovation
  • Represent Moca Network at industry events and conferences
  • Foster a strong and engaged community around Moca Network
  • Develop and execute content marketing strategies to educate and inform the community about Moca Network's features and benefits.

Requirements:

  • Proven experience in marketing blockchain-based projects or web3 companies
  • Deep understanding of web3 culture, trends, and technologies
  • Strong leadership and team management skills
  • Excellent communication, interpersonal, and presentation skills
  • Experience with various marketing channels and tools, including social media, content marketing, email marketing, and paid advertising
  • Ability to work independently and as part of a team in a fast-paced environment
  • Passion for blockchain technology and the open metaverse.