Marketing Lead
Animoca Brands
Marketing & Communications
Hong Kong
Posted on Jul 18, 2024
About Anichess:
Anichess is a pioneering project incubated by Animoca Brands, blending the strategic depth of chess with the innovative potential of blockchain technology. In partnership with Chess.com, Anichess aims to revolutionize the gaming industry by integrating smart contracts and decentralized elements into a chess-inspired game, creating a unique and engaging experience for players worldwide.
Job Overview:
As the Marketing Lead for Anichess, you will play a vital role in developing and executing comprehensive marketing strategies to promote our innovative chess learning platform. Anichess is a cutting-edge platform that combines artificial intelligence (AI) with chess education to provide personalized learning experiences. We are seeking a talented and experienced marketing professional who can drive the growth of Anichess through effective marketing campaigns, brand positioning, and customer acquisition initiatives.
Responsibilities:
- Develop and execute marketing strategies: Create and implement a cohesive marketing plan to drive brand awareness, user acquisition, and customer retention for Anichess.
- Brand positioning and messaging: Define and communicate Anichess's unique value proposition, ensuring consistent and compelling brand messaging across all marketing channels.
- Digital marketing campaigns: Plan and execute digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC), social media advertising, email marketing, and content marketing to drive website traffic and user engagement.
- Content creation and management: Collaborate with the content team to develop high-quality marketing collateral, including website content, blog posts, social media content, videos, and other promotional materials.
- Social media management: Oversee and manage Anichess's presence on various social media platforms, engaging with the community, and driving engagement and brand advocacy.
- Public relations and partnerships: Establish and nurture relationships with relevant industry influencers, media outlets, and strategic partners to enhance brand visibility and drive user acquisition.
- Analytics and reporting: Track and analyze marketing campaign performance, website metrics, user behavior, and customer feedback to optimize marketing strategies and drive data-driven decision-making.
- Market research and competitive analysis: Stay updated on industry trends, conduct market research, and analyze competitor activities to identify opportunities and stay ahead in the market.
- Team leadership and coordination: Manage a marketing team, providing guidance, setting goals, and fostering a collaborative and results-driven work environment.
Requirements:
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- Proven experience (8+ years) in marketing roles, preferably in the tech or education industry.
- Strong understanding of digital marketing channels, techniques, and best practices.
- Demonstrated success in developing and executing marketing strategies that drive user acquisition and revenue growth.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing content.
- Proficiency in marketing analytics tools and platforms to measure and optimize campaign performance.
- Familiarity with chess and/or the chess community is a plus.
- Ability to work in a fast-paced startup environment, multitask, and meet deadlines.
- Leadership skills with the ability to motivate and collaborate with cross-functional teams.
- Creative thinking and problem-solving abilities, with a growth mindset and a passion for innovation.